Generating Data Driven Marketing Results

As if business marketers don’t already have enough new technologies to assess, further emphasis on data driven marketing requires that marketers evaluate new tools for online and offline data acquisition and management. Emerging online technologies offer rich and varied tools to target, assess, and retarget specific audience segments with a plethora of real time data resources. The result is a convergence of web analytics, direct marketing and outbound digital media execution.

Join us for a discussion on B2B data driven marketing to learn how marketers are merging the data discoveries inherent in online marketing with extreme media targeting and new “funnel management” applications. It is now possible to target down to very specific criteria, manage the messaging to those audiences no matter where they are in the sales cycle and track the engagement to incredible detail. Access to sophisticated online and offline solutions have transformed the ability to assess ROI and more importantly provides the Marketing Executive substantially greater evidence to defend, sell and increase the marketing budget.

Bill Furlong, VP of Business Development – Bizo, B2B Agency Practice

Bill is the VP of Business Development for Bizo’s B2B Agency Practice. In his role, Bill works closely with regional agencies that are looking to help their brand customers reach and engage business professional audiences, wherever they travel online.

Bill had been President and Partner of SearchChannel, an Application Services Provider and E-Media Consultancy that specialized in building specialized search engines as well as SEO and SEM services for media companies. He was also Founder and CEO of B2BWorks, the first B2B online ad network. Prior to B2BWorks, he was Managing Director of BtoB Magazine and its website, and held various management roles for the Advertising Age Group.

A frequent speaker at BMA, ABM, and advertising organizations throughout the United States, he was named to BtoB’s 2003 Who’s Who and Crain’s Chicago Top Internet 100 List several times. Bill served on the board of directors for the Interactive Advertising Bureau for three terms, and is also an active member of the Business Marketing Association, Chicago Interactive Marketing Association, and the Executives’ Club of Chicago, as well as several publishing and digital company boards. Currently, Bill is a director of the ABM Digital Council and is a columnist for Media Industry Newsletter (MIN).

Bob Anderson, President – Prisma Graphic

Taking the helm of the privately held Prisma Graphic in 2000, Bob Anderson has led the company through a prosperous evolution from traditional, high-end boutique printer to an all-inclusive commercial print and direct marketing solutions provider.

A third generation Arizonan, Bob attended Northern Arizona University in Flagstaff, earning a Bachelor’s of Science in Advertising/Journalism. After serving as Advertising Sales Manager for NAU’s The Lumberjack newspaper Bob worked in ad sales for the mall tabloids division of Scripps Newspapers located in Santa Barbara, Calif. Bob later returned to Phoenix and began his commercial print sales career, working for two large commercial printers, over the next 15 years, before purchasing Prisma Graphic.

To better serve the needs of its customers, Prisma Graphic acquired World Marketing – Phoenix in November 2010. The acquisition has enabled Prisma to enhance its core marketing supply chain management services with more robust data services and security, analytics which enable customers to efficiently target high-value prospects, and cleansing of existing customer databases to reduce production and mailing waste.

BMA Members: $20
Non-Members: $40
Be sure to register today!

Cancellation Policy: Cancellations made before 5 p.m. the Friday before an event will be refunded at the full price. No refunds will be made after this time.

Event Details

3:00 pm-5:00 pm
May 17th, 2011
ASU SkySong - Room 201
1475 N. Scottsdale Road
Scottsdale, Arizona 85257
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